Friday, April 30, 2010

Behind the Bloom: Art Alive at The San Diego Museum of Art

We are in the heart of the Museum's annual fundraiser, Art Alive. For those of you who haven't experienced this wholly unique extravaganza, here's the skinny:

Each spring more than 100 regional floral artists converge at The San Diego Museum of Art to create floral interpretations of famous works of art. Inspired by a specific artwork on view from the Museum's collection, each floral designer uses organic (living) materials to create their design. Not only does this share the "art" of flowers, but using shape, texture, and color it encourages museumgoers to see the art in a new way.

Celebrating its 29th year, Art Alive is the Museum's ONLY annual fund raising event. How important is this? It's critical. We rely on the revenue from this 4-day program to support essentials like education programs, exhibitions, and care of the collection. 

Over time, there have been a host of different event formats, but a few things remain the same...every year the historic rotunda is transformed by a top floral design team. The selection process varies, but the end result is always a major wow-factor. This year RenĂ© van Rems, a local AND international celebrity, brought in a team of 30 people, a lighting crew, more than 20,000 stems to create a two story floral chandelier.  

There is also a suite of related events that help support the bottom line. That's where the Opening Celebration comes in...a gala, a party, a soiree. Whatever you call it, it's the see-and-be-seen event of the season. Past events have included everything from live elephants to absinthe bars. Last night's party did not feature any live animals or illegal substances (that we know of)--but it was no exception--in fact, we all had a fantastic time.Here's some highlights, shots taken by this most amazing magical photobooth from Patron. WOW do we look good or what?